Alpha Automotive

This is a Rebrand project for thriving Automotive shop. The operations manager reached out to see if they could get a rebrand of what they had . They had a simple clip art, bit wanted more to reflect the values of the business. The challenge was, to keep the key wrench idea that is displayed in the middle of the old logo, to change it into something more professional. So I went with the a more of a fist coming at you from the wrench wheel. Also went with an orange out line for the logo to bring it out more. To also bring the eye to the logo as well, especially when it is worn on apparel. Provided also, a pattern of a 4 way wrench that gets used often in the line of business. The typography, for me it was only natural to add the wrench into the "Alpha" logo mark to be congruent with the wrench design. Also, once it was standing alone, the wrench is still present in the logo design.